In contrast with the past, nowadays the marketers and businessmen know the role of content is played in the business success and
no doubted accept the content as the King. There is so much conversation around building content and generating traffic. But what happens with traffic once your customers arrive? Do they convert? The questions are very simple. You need to figure out:
What’s working and why? Also, What’s NOT working? So you can spend your valuable time on high-value work and work smarter, not just harder.
The content and conversion in digital marketing are all about communicating with your audience in an effective and meaningful way and encouraging them to make a purchase and becoming paying customers. And for those websites, who don’t sell any products, you still can have a conversion rate through your means of desirable actions like getting more subscriptions, likes, shares and etc.
The creation of the content is not only educating your audience about the products or services but also to reap the results, meaning conversions out of it. Although with the help of content, your business can run and you can get a good amount of traffic, however, it will go useless if it doesn’t show the appropriate result – conversions.
It all starts with knowing your customers. First of all, knowing who your customers are and what their interests are and when to reach them needs to be the foundation of architecting effective strategic branding solutions. Customer-focused analytics research can often provide insights into what they need and when your audience is most receptive to your message which leads to a sale.
In general, any business strategy must start and end with your audience. Content marketing is no different. If you want to boost your conversions you need to know who you are trying to convert. All successful businesses are based on their ability to meet the needs of their audience. If you can do this, you will succeed. If you can’t, it’s going to be a struggle.
Based on the vast amount of audience data available today about consumers’ location, demographics, psychographics, and online behaviors, put simply using data to make informed business decisions and with advanced targeting capabilities making conversions is easy. But let’s not be naive; data on its own is meaningless. But when used properly, data will help you see what’s working well, what’s not working, and help you make decisions about “what to do next.”
One of the biggest challenges I have seen for businesses/website owners is that they don’t know where to begin when it comes to data and analytics. People find themselves looking at an imposing mountain of data, and don’t know how to begin to react.
Your data is there to provide answers, but you can’t get an answer before you ask. Start with questions!
All major search engines like Google, Yandex, Baidu has built into their platform a framework to help users understand analytics and accordingly their audiences.
A critical step to take before beginning to dive into analytics reports is to map out your business objectives. Then the way to measure if a user took the desired action and if they converted becomes clear.
Knowing the percentage of sessions where a user on your site took a desired action will help you know where to focus your efforts.
Think creatively about what your objectives are. Nowadays, both online and offline actions can be captured and if people have a good user experience they will be more likely to return to your site, and they will be more likely to convert.
Content should be written for your readers. Emotions should be used to motivate and the most important of these is what your readers will feel! As we all know people may not remember exactly what you said but they will always remember how you made them feel. So give Advice, not Pitches and don’t forget to close with the right call to action!
Hopefully, these tips have inspired you to test or tweak your own content creation strategy and if you need help finding which content marketing tactics will put your business on the path to greater success feel free to contact us.
We are always happy to help!