Why small businesses need PPC marketing? For a small business PPC is a must. You need to understand that internet has changed as a small business hoping to organically get on the top ten search results, you have to realise that you’re competing with career-long, experienced, motivated SEO experts.
When you want to target new keywords in organic search, it can take a long time for your content to rank — and sometimes, it just never does. But you can target new keywords with PPC right away.
Let’s say you have an event-planning business. You want to market your services for:
- Wedding planning
- Corporate events
- Charity events
You could set up three different marketing campaigns – one for each of your targeted services. You can then target with different keywords in each of your ad group.
Google AdWords gives you flexibility even with location targeting. Meaning if you are a locally based business, (such as neighbourhood restaurant, a regional company, or even an e-commerce business with city or country shipping restrictions) you can geo-target to be seen by your potential customers. By this you will not waste your advertisement budget on those who are not in your area.
Excluding locations that you are not serving will increase your ROI (return of investment) up by lowering the cost and targeting more precisely.
Even more you can target by geo-based demographics such as income level. For example if you are selling luxury products and services you can target the top 10% income earners in your specified area.
By Advertising with Google will also get a broader reach, broader than Google itself. As Google has millions of ad partners and you can choose where is your ad is seen. It is easy to be seen on popular niche websites and blogs – where your customers are.
You may have read a blogpost about your own industry, and seen ads specific to that industry. It is more than likely that blog is part of the Google Display network.
The best part is that Google AdWords allows you control your own budget. You can set your budget for each ad you run – and you can change it whenever you want.
If one of your ads is performing really well you can increase your results by increasing your budget for that ad. If it performs not so well (not getting enough impressions, and very low clicks, etc) you can decrease ad spend or even stop it and test something else whenever your want. It is as Simple as that!
We can help you to start with as little as £20-£30 per day. We will track your ad for you and measure the results and make amendments according to your ROI or whatever your specific objectives are for your advertisement campaign.
Unlike any offline advertising, on Google AdWords, it is pretty simple to make changes to your ad copies to get better results and improve your profits.
For a small business, Google AdWords can be a hugely successful method of driving traffic, marketing your product and ultimately getting increased sales but there’s no point in starting a marketing strategy unless you know what you’re doing, so we hope you will find this guide useful and please feel free to contact us for a free quote or a website audit to see how your business performing online.